How Strategy Drives Social Media Results
The Challenge
Blue Delta had all the right ingredients for a thriving social media presence—celebrity partnerships, a compelling brand story, and a luxury product offering that truly set them apart. However, the absence of a cohesive strategy and platform-specific expertise resulted in underwhelming marketing performance. Celebrity endorsements went underutilized, the brand’s voice and perspective lacked consistency, and their most effective platform features remained unused. Additionally, content creation lacked a social-first approach, leading to a disconnect between brand perception and price point, ultimately driving a low return on investment (ROI) across their social channels.
The Solution
After conducting a comprehensive audit of Blue Delta’s social media presence, we were able to identify how social channels could play a more effective role in their customer's path-to-purchase. 624 Agency developed a strategy to address the biggest challenges in their social media presence, while capitalizing on the brand's strengths. We developed engaging and educational recurring video series tailored to the audience's interests, revamped the content strategy to align with what potential customers value most, and optimized the use of celebrity endorsements, testimonials, reviews, and user-generated content. By taking over channel management, we ensured a consistent, professional, and strategic social media presence that reflected the premium nature of Blue Delta’s luxury brand.
The Results
within 30 days:
+755 new followers (+1.9% growth rate)
Saw 464k Impressions (+79.5% MOM)
Saw 6,889 Engagements (+202.9%)
Increased Engagement Rate by +68.8%
within 90 days:
1,436 new followers (+3% growth rate)
Saw 1,115,310 impressions
Saw 15,205 engagements (+92.3%)
Increased engagement rate by 112.2%
within six months:
4,385 new followers (+10.2% growth rate)
Saw 1,873,710 impressions
Saw 24,617 engagements (+183.4%)
Increased engagement rate by 336.2%
