Marketing Strategy & Research

Understanding your customers’ ever-evolving motivations, behavior and demographics is critical to moving the needle in your digital marketing. But in the fast-paced world of e-commerce, many brands struggle to mine the data, gather insights and adjust strategy accordingly. Through our research and strategy projects, we provide thoughtful analysis of relevant trends and opportunities in order to enhance your relationship with your customers. 

Whether you have already identified a specific challenge, or are generally experiencing underperformance on your digital marketing channels, you will leave our engagement with a customized plan that includes concrete actions to take the guesswork out of your marketing strategy, leading you to clarity and results. 

OUR PROJECTS COVER THE FOLLOWING AREAS:

  • Successful Social Selling

  • Content Strategy & Performance Analysis 

  • Brand Positioning & Audience Segmentation

  • Email Marketing Audit 

  • Social Channel Launches  (TikTok, Instagram, Pinterest, Meta) 

  • Social Channel Audits (TikTok, Instagram, Pinterest, Meta) 

  • Customer Loyalty & Retention Strategies 

  • Wholesale Marketing Strategies 

“Our audit has been a guiding light we’ve used for years.”

— AMY VOLOSHIN, PRINTFRESH FOUNDER

Our Process


Discovery & Diagnostics

We take the time to learn the ins and outs of your business, industry, audience and unique marketing challenges. Our advice is never one size fits all.


Roadmap & Planning

We’ll create a customized marketing strategy that will grow with you – addressing both short-term and long-term business goals.

Execution

We’ll give you the tools to bring your plan to life – working with your in-house team, helping you hire internally, or working with us through one of our long-term implementation partnerships.

“It was like magic, but it’s really because 624 is so good at what they do.”

— HILLARY RAE, TELL ME A STORY FOUNDER