One of the best parts of our job is getting to work with so many inspiring entrepreneurs, but spending so much time promoting their brands often leads to a lot of shopping. Luckily, that gives us an advantage in knowing what’s going on in the world of retail (including what’s new and exciting in the world of gifts).

The time is now for non-alcoholic spirits brands. It’s official - the Dry January challenge is no longer isolated to the beginning of the year. Though the market is quickly crowding, there is plenty of room for non-alcoholic spirits brands to build their own community of loyal and engaged customers.

Loyal customers aren’t born, they’re built. Marketing acquisition costs have skyrocketed by as much as 900% over the last 20 years. And how have brands responded to these diminishing returns? Often by throwing more money at advertising and promotions in an effort to gain additional customers. This isn't efficient or sustainable, and it isn't the only option.

In an industry that never stops evolving, staying on top of the latest trends and innovations is a must. We dove into some of the top marketing trends we’re helping our clients leverage this year.