Email & SMS Marketing
EMAIL & SMS CAMPAIGN MANAGEMENT | AUTOMATION OPTIMIZATION & MANAGEMENT | AUDITS & STRATEGY | CUSTOMER JOURNEY MAPPINGMaking the most of your owned marketing channels is a key tactic for both driving revenue and growing and engaging your customer base. Email marketing has been one of the most reliable and steadily-performing marketing channels for decades, and despite increasingly stringent spam filters and new privacy restrictions, we’ve helped our clients ensure they’re driving at least 30% of their revenue from email alone.
At 624 Agency, our talented team of email experts includes strategists, copywriters, designers, developers, an automations specialist and account analyst. We have close partnerships with best-in-class ESP platforms and tools, stay up to date on the latest trends in email marketing, and execute hundreds of campaigns each month for our clients.
WHAT CLIENTS SAY“We know what a difference it can make working with a great agency — one that's responsive, committed, and works well with our internal team. 624 brings a high level of expertise, especially in the technical aspects of email marketing like segmentation and testing. They're always looking for ways to optimize and continually improve our email and SMS marketing results.”
— RAISA A., DIRECTOR OF BRAND MARKETING FOR GREAT JONES
WHAT CLIENTS SAY"We turned to 624 to help grow our e-commerce business, and we couldn't be happier with the results. Our email marketing program was underperforming and 624 completely transformed it by identifying the key areas to address in an email audit, then improving performance metrics across the board by developing and implementing a new strategy. Not only have we seen a significant increase in revenue, but an improved customer service experience, reduced internal workload, and creative ways to give new life to our existing creative. Having them manage our email program has been game-changing for Blue Delta, and we highly recommend them to any growing e-commerce brand."
— TYLER SUTLIFF, BLUE DELTA JEANS
our results speak for themselves.
30 Days to Elevate: Email Marketing Sprint
One of the most common desires we hear from our clients is that they want to “elevate their email marketing.” Over 10+ years, we’ve learned that means different things for different brands. With that insight, we developed our “30 Days to Elevate” service - a sprint focused on identifying the best path to a more cohesive, professional and effective email marketing strategy built uniquely for you.
In our 30 Days to Elevate Email Marketing Sprint, we use a 3-part process (diagnostics > strategy > implementation) to uncover the red and green flags in your email marketing and develop strategies to get you stronger performance within 30 days of implementation.
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DIAGNOSTICS:
Account assessment including quantitative and qualitative findings to uncover key areas of opportunity.
STRATEGY:
Goals, KPI and dashboard setting
Segmentation strategy
Content strategy to align with the customer journey
Automations roadmap
Meeting to review findings
IMPLEMENTATION DELIVERABLES:
Signup form optimizations + design
Setup of primary and secondary segments
Creation of content calendar, segment tracking, metrics scorecard and other tools to streamline email marketing operations
Development of 3-4 email templates
Execution of 1 flow or 4 email campaigns to drive results
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Your email marketing is underperforming and you aren’t sure why
You need to see ROI from this important marketing channel – and you don’t have a lot of time to waste.
You want a sophisticated email marketing strategy that competes with best-in-class brands.
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Once we receive your project deposit, it takes 4-6 weeks to complete our sprint. You will see results within 30 days of implementation.
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The promise of our 30 Days to Elevate Sprint is that within 30 days of implementation, growing DTC brands will see meaningful increases in the following:
Engagement metrics from organic social
Site traffic from organic social
Revenue attribution to organic social
Additionally, within 90 days more of our clients experience:
Significant audience growth
Increased ROI from organic social channels
Done-For-You: Email Marketing & SMS Monthly Management
The majority of our email marketing clients choose to engage 624 in long-term partnerships.
Our engagements begin with a thorough onboarding process that ensures we can take over the management of your email marketing with a strong understanding of your brand, business goals, and a foundation for measuring ROI.
Following our onboarding month, we move into ongoing management of your email marketing – which includes content planning, copy, design, development and testing, as well as strategic oversight of all campaigns.
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We can serve as your outsourced email marketing team – working alongside your in-house team to manage all of the following:
Email & SMS marketing strategy
Content strategy and planning
Email & SMS Calendar Management
Copy, design and development of campaigns following best practices
Automated campaign strategy, development and optimization
Advanced segmentation strategy
AB testing and campaign optimization
Reporting and strategy adjustments
Black Friday Campaign Strategy & Execution
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We offer different levels of service for small businesses, emerging retail brands and bespoke packages for scaling brands. To learn more, book a free consultation with us to discuss your unique situation.
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Results vary based on each client, their scope and their needs, but we are always working to drive 20-30% of ecommerce revenue from email marketing alone.
OUR PARTNERS
