Email Marketing & SMS
Email marketing has been one of the most reliable and steadily-performing marketing channels for decades, and despite increasingly stringent spam filters and new privacy restrictions, we’ve helped our clients ensure they’re driving at least 30% of their revenue from email alone.
At 624 Agency, we have a talented team of email experts, including a strategist, copywriter, designer, developer, automations specialist and an account analyst. We use best-in-class tools, stay up to date on the latest trends in email marketing, and execute hundreds of campaigns each month for our clients.
Email Marketing Strategy Audit
You have an email marketing program, but you aren’t seeing the results you want or the results you used to see, but you aren’t sure why. We’ll do a deep dive into your account to discover what’s holding you back. You’ll walk away with a list of actionable steps to optimize your account and strategic recommendations to continue moving the needle with your email marketing.
Deliverables include:
Completed account scorecard
Completed account audit
One-pager of strategy recommendations and priorities
One hour consultation
This program is best suited to brands that fit the following criteria:
Actively sending campaigns through Klaviyo or similar (4-40 per month)
Email list of at least 5,000 (but we’ve worked with accounts as large as 300,000)
At least one year of campaign, flow, and list growth data
Email Marketing Setup & Migration
Email marketing isn’t currently a priority for your business, but you want that to change. You’re using Mailchimp, Constant Contact or another smaller ESP that isn’t giving you insights that are actionable, and your list is small but growing. We’ll help you migrate to Klaviyo, a best-in-class email platform that can support a growing email program.
Deliverables include:
Import contact information and/or consent from another provider
Sending infrastructure, guided warming, setup of main active and suppression list
Creation of 1 new email template
Creation of 1 website signup form
Setup of up to 3 native integrations (Shopify, Facebook advertising)
Creation of key mailing segments (Engaged, Unengaged, VIP)
Done-For-You Email Marketing & SMS Management
The majority of our email marketing clients choose to engage 624 in long-term partnerships. We can serve as your outsourced email marketing team – working with your in-house team to manage all of the following:
Email marketing strategy
Content strategy and planning
Copy, design and development of campaigns following best practices
Automated campaign strategy, development and optimization
Advanced segmentation strategy
AB testing and campaign optimization
Reporting and strategy adjustments
As an add-on for email clients, we can also set up and manage an SMS (text) marketing program.
