How Strategic Organic Marketing Propelled the DTC Growth of the Custom Denim Brand

STRATEGY
Written By Lauren Moreno

The Challenge:

Selling Custom-Fit Luxury Denim Online

Blue Delta is a luxury bespoke denim company based out of Tupelo, MS. A brand that is known for top notch quality and craftsmanship, they built a highly-profitable B2B business, with most of their revenue coming from corporate partnerships and golf outings. 

In 2024, Blue Delta set an ambitious goal to grow their online presence and DTC sales. With a dedicated celebrity following and unique value proposition, the brand was well positioned for growth – but selling 100% custom fit pants online posed unique challenges.

The Solution:

Removing Barriers to Purchase with Strategic Communication

624 developed channel strategies for social media and email marketing that aligned with a larger, national brand campaign (managed by a 624 partner agency), and focused on raising brand awareness, educating their social audience, and nurturing their current customers through excellent brand communication.

Following our strategy development, Blue Delta engaged us for channel management. Implementing our strategies for email automations, campaigns and social media content, we drove a significant increase in sales and engagement in just one month.

Email Results

30 Days After Implementation (MOM comparison)

  • AVERAGE CLICK RATE = +5.13%

  • AVERAGE PLACED ORDER RATE = +.07%

  • EMAIL ATTRIBUTED REVENUE = +254%

  • REVENUE PER RECIPIENT = +$0.22

  • CONVERSION RATE = +163%

Social Media Results

30 Days After Implementation (MOM comparison)

  • SOCIAL ENGAGEMENT = +173.7% 

  • SOCIAL REACH = + 99.9%

  • BRAND AWARENESS = + 103.1% 

  • IMPRESSIONS = + 74.4%

Lauren Moreno
Next

Battling Instagram Algorithm Changes with a Targeted Influencer Marketing Strategy