FULL SERVICE EMAIL & SMS CHANNEL MANAGEMENTGreat Jones
The Challenge:
Greater Impact with SMS
Direct-to-consumer brand Great Jones was an early adopter of SMS marketing, but after seeing initial success on the channel list growth and revenue, results began to plateau. Through an audit and strategy development, we were able to get this important channel back on a growth trajectory.
The Solution:
Email + SMS = Better Together
As their email marketing agency partners, we already had a strong understanding of how email marketing fit into their customer journey and identified where we could most effectively layer SMS into the messaging mix. Our strategy focused on looking at email and SMS as complementary communications rather than separate channels. Additionally, we developed cross-channel tactics to continue growing the SMS list and refined our segmentation strategy.
The Results
After 3 Months (YOY Comparision)
SMS CAMPAIGN
UNSUBSCRIBE RATE -7%
SMS CAMPAIGN
CLICK RATE +97%
SMS CAMPAIGN
REVENUE+40%
SMS FLOW REVENUE +70%
SMS FLOW
UNSUBSCRIBE RATE-25%
“We know what a difference it can make working with a great agency — one that's responsive, committed, and works well with our internal team. 624 brings a high level of expertise, especially in the technical aspects of email marketing like segmentation and testing. They're always looking for ways to optimize and continually improve our email and SMS marketing results.”
— RAISA A., DIRECTOR OF BRAND MARKETING FOR GREAT JONES