our story

Less traditional agency, more outsourced CMO

We are a female-founded marketing agency, anchored by co-founders with decades of retail industry experience, a passion for helping brands thrive in a complex digital marketing environment and a strong commitment to building a supportive work environment. Since 2016, we’ve worked closely with founders of retail brands both large and small and understand the intense challenges they face.

We pride ourselves on deep integration with our clients’ businesses, our engaging account management style and our decades of experience in retail marketing and the world of consumer brands. Over the years, we saw so many brands in this industry felt like their agencies just didn’t “get” their business, and that they didn’t prioritize getting to know their customers. At 624, relationships drive everything we do - from how we provide account services, to how we treat your customers, to how we’ve built our business. Above all else, we are people, and we believe that a deep (data-driven) understanding of people leads to better marketing. 

Our Team is Our Differentiator 

We take our time finding the right people to join the team. Each member brings a unique expertise and an ability to lead. You can be sure that anyone from 624 Agency working on your account is reliable, professional, really knows their stuff and most importantly -  is someone you’ll enjoy working with!

Lauren Moreno

MANAGING PARTNER

Lauren is a visual marketer with expertise in retail business growth. With a background in Fine Arts and an in-depth understanding of the challenges facing growing businesses, she has developed a unique approach to marketing that combines the creative with the analytical. Lauren is skilled in e-commerce/DTC strategy, brand development, email marketing, creative direction and website and user-experience design. She holds a Master’s Degree in Digital Innovation in Technology from Temple University’s Fox School of Business.

Kaitlin Cleary

PARTNER, DIRECTOR OF INSIGHTS & BRAND STRATEGY

Kaitlin is a seasoned communications professional with expertise in brand messaging and communications, consumer research and content strategy. Prior to founding Agency 624 in 2016, she worked in social media for QVC, the third largest e-commerce business in North America, where she managed content strategy for the brand’s social media platforms. Kaitlin holds a Master’s Degree in Communication from Villanova University, and has served as an Adjunct Professor in the Klein College of Media & Communication at Temple University. Kaitlin speaks at conferences and workshops, helping retail brands and business owners understand how to communicate effectively with their target market.

  • Logan Beck

    DIRECTOR OF CLIENT SERVICES

  • Sierra Carter Gordon

    SENIOR EMAIL MARKETING MANAGER

  • Rachel McQuiston

    SOCIAL MEDIA MANAGER

  • Brayden Tinney

    SOCIAL MEDIA COORDINATOR

  • Kiersten Huelsbeck

    MARKETING ASSISTANT

Our Core Values

Our Core Values

RELATIONSHIPS. They’re at the core of everything we do. We prioritize the human touch - with our clients, employees, partners and our clients’ customers. 

COLLABORATION. We believe that successful collaboration (with our team, clients and partners) is the key to creating strong and lasting partnerships.

EXPERTISE. We push ourselves to learn new skills, gain new insights, and remain true experts in our field, always striving to be one step ahead for the benefit of our clients. 

WHOLE BRAIN MARKETING. We believe in the power of combining creativity with data to deliver excellent work. 

AGILITY. We know that in the world of retail and digital marketing, responsiveness and agility are key to delivering results. We pride ourselves on our dedication to hitting goals and adjusting to real-time performance data.  

INTEGRITY. We do what we say we are going to do, and we always meet our deadlines. 

PASSION. We’re passionate about consumer brands and their impact on culture. We have a relentless curiosity about the WHY behind purchase decisions. 

GROWTH. We nurture a workplace environment where our team members can grow their skills with guidance and support, with many opportunities for professional development.

Do we sound like a team you would like to be a part of? We’re always looking for smart, creative, agile marketers. Email your resume and work samples to hello@624agency.com.