Where brand meets performance marketing.
624 Agency helps high-growth retailers and consumer brands achieve sustainable success in the world of e-commerce by growing a community of loyal and engaged customers.
We know your industry in and out and you’ll always feel like our only client. We’re the agency partner you’ve been looking for.
Why We’re Different
Too often, digital and performance marketing agencies treat their clients’ customers like they’re just numbers, lose one, gain one. As long as you get their purchase, it doesn’t matter how you got it (these agencies also tend to view their clients this way - and we know you feel it.) While customer acquisition is essential to any marketing strategy, we believe the real indicators of long-term success are high engagement and loyalty.
We work with you to impact these areas through our high-touch approach to client service and our deep understanding of your business and your customers.
OUR APPROACH
Whether you’re looking for a digital channel management partner for email, SMS or social media, a strategy to launch your brand, or a strategic solution to underperforming marketing channels, all of our work is rooted in research and data. Before entering into any digital channel management contracts, we utilize an insights-driven process to ensure we know your audience, your market, your unique value proposition and your biggest opportunities.
EMAIL MARKETING • SOCIAL MEDIA • STRATEGY • CONTENT CREATION
EMAIL MARKETING • SOCIAL MEDIA • STRATEGY • CONTENT CREATION
WHERE WE CAN IMPACTLow engagement rates across your digital marketing platforms
Underperforming sales on digital channels
Over-reliance on promotions to drive sales
Audience personalization and segmentation challenges
Low CLV (customer lifetime value)
Low customer loyalty index scores
Low redemption or participation rates for loyalty program
Bandwidth challenges within your in-house marketing team
Frustration with marketing agencies that don’t “get” your business
Tunnel vision on big picture retail marketing opportunities
WHO WE WORK WITH
We’re passionate about consumer brands and their impact on culture, and we have a relentless curiosity about the WHY behind purchase decisions. That is why we focus on working with emerging, growing, and legacy consumer and retail brands in the apparel, accessories, home, beauty, and food/beverage categories who are looking to sustainably grow their business through audience-focused marketing. We are trusted thought leaders and deeply embedded in the retail industry, able to serve as true partners to our clients.
